I lead a strategic initiative to refine the incubator’s brand identity and ensure consistency across all marketing channels. I developed clear brand guidelines, establishing staple fonts, colors, templates, backgrounds, and messaging that aligned with our mission and integrated marketing communications principles. This effort improved brand cohesion, increased event visibility by 30%, and strengthened ZIP Launchpad’s presence among aspiring student entrepreneurs. Through my work, I helped create a more recognizable and impactful brand that continues to drive engagement and applications.
