Driven Group Inc.
Driven Group is a full service transportation and logistics company based in the Bronx, providing nationwide freight solutions across produce, food goods, and dry goods. As the Social Media and Marketing Manager, I oversee the company’s entire online presence, including social channels, business accounts, the website, and performance analytics. I create branded content and develop digital marketing strategies that strengthen visibility, generate inbound leads, support recruitment efforts, and increase overall engagement.
Identity
I designed the Driven Group logo and symbol to communicate momentum, strength, and reliability — core qualities of an asset-based 3PL provider. The forward-leaning arrow element reinforces movement and progress, while the bold letterforms ground the identity in confidence and clarity.
The mark was engineered for versatility, performing cleanly across trucks, signage, apparel, digital platforms, and small-scale usage like stickers and icons.
Brand Guidelines
I created the full brand identity system for Driven Group Inc., developing a cohesive visual language built for a modern, fast-moving logistics company. This included defining the brand’s typography, color systems, iconography, tone, and layout structure.
I also designed and authored the complete brand guidelines, ensuring consistent application across digital platforms, print collateral, merchandise, and future marketing materials. The system was built to scale with the company as they expand their fleet and service offerings.
Website Design & Digital Strategy
Using Webflow, I designed and built Driven Group’s new website from the ground up, focusing on clarity, storytelling, and conversion-centered user experience. The site elevates the brand visually while improving navigation, service communication, and lead flow.
I also developed SEO-focused site architecture, optimized on-page content, and integrated analytics tools to track performance, user behavior, and conversions. This included setting up Google Analytics, Google Search Console, and Google My Business to strengthen the company’s digital presence and search visibility.
KEY RESULTS
3,200% increase in total users and 3,213% increase in new users, driven by improved SEO and content performance.
591% growth in event interactions, showing stronger on-site engagement.
989% rise in 30-day user activity, indicating sustained traffic momentum.
Massive channel growth:
Direct traffic: +1,878%
Organic search: +1,075%
LinkedIn referrals: +533%
Facebook referrals: +3,500%
Search visibility improvements: 5,700+ impressions, 231 clicks, and a strong 4% CTR via Google Search Console.
RESULTS
RESULTS
RESULTS
Content Creation & Social Media Management
I create and manage content for Driven Group across LinkedIn, Instagram, and Google Business, developing posts that build industry authority, highlight services, and drive traffic back to the website. All content is designed around clarity, value, and consistent brand messaging — from educational posts and data snapshots to regional spotlights, service explainers, and thought-leadership pieces.
Through a refined content strategy and consistent visual identity, Driven Group has seen exponential growth across all platforms, especially on LinkedIn — with major increases in impressions, engagement, follower growth, and click-throughs to the website.
