Formula Marketing
Formula Marketing is a hospitality focused marketing agency that supports restaurants, bars, and hotels through digital strategy, branding, and creative services. As a Digital Marketing Intern, I worked across content creation, public relations and press releases, client meetings and presentations, influencer marketing, analytics, and UX and UI design. My role allowed me to contribute to a wide range of campaigns and deliver creative solutions that supported client growth.
Website Design/Animation
I supported the full redesign and upgrade of the Formula Marketing website, contributing to UX and UI improvements, refreshed brand visuals, and updated copy. I also created custom motion graphics and animations using Adobe After Effects that were incorporated throughout the site to elevate the brand’s digital presence and bring key visual elements to life.
Social Designs + Menu Designs
I designed a wide range of social media graphics and branded menus for Formula Marketing and its' clients, ensuring consistency across style, messaging, and visual identity. My work included educational content, promotional posts, event graphics, and polished menu layouts for client restaurants. Each piece was created to strengthen brand recognition, improve clarity, and drive engagement across platforms.
Marketing for New Restaurant
In September 2024, I played a key role in the successful grand opening of Acqua E Farina, where I contributed to the public relations strategy through innovative tactics. I also managed on site photography and social media efforts, which resulted in the restaurant trending on social media and attracting hundreds of new customers. My work helped create a strong online presence and drive significant foot traffic during the launch.
Below is a selection of content I helped create, which contributed to increased foot traffic, stronger community awareness, and a highly successful launch.
GoGetter Business Strategy
I actively contributed to shaping GoGetter's public relations, branding, event planning, influencer marketing, and website content during its first year. I collaborated closely with the owner, offering strategic insights and solutions to ensure the company's goals aligned with their vision. My efforts helped build a strong brand presence and foster deeper community engagement, contributing to the company's growth and success in its early stages.