Lavin Entrepreneurship Center
The Lavin Entrepreneurship Center is a companion program to ZIP Launchpad at San Diego State University, supporting student entrepreneurs through education, events, and community engagement. I worked with the Lavin team on a range of design and marketing projects, creating branded assets, event materials, and promotional content that strengthened program visibility and enhanced the experience of their workshops, conferences, and student events. Through my work, I have contributed to a 44% YOY growth in applications and achieved record-high event attendance.
Logo Update
I refreshed and refined the existing Lavin Entrepreneurship Center logo, improving its balance, readability, and overall visual consistency. The updated mark maintains the original concept but strengthens the forms, simplifies the shapes, and ensures the logo works cleanly across different backgrounds, scales, and applications.
Social Content Design
I design social content for the Lavin Entrepreneurship Center, creating promotional posts, program explainers, and event graphics that match the center’s brand identity. The focus is on clean layouts, strong messaging, and visuals that make information easy to understand for students and entrepreneurs.
Content Creation & Copywriting
I create and edit short form videos that follow trends, use humor, and incorporate engaging hooks. I develop targeted messaging and clear calls to action tailored to student interests, and I produce platform specific content that aligns with Lavin’s brand voice and goals.
Branding For Lavin-Sponsored Event
I created the full branding system for the 2026 CEEC Entrepreneurship Research and Pedagogy Conference, a major Lavin-sponsored event at San Diego State University that brings together educators and researchers in entrepreneurship. My work included developing the visual identity, designing the logo, selecting colors and typefaces, and assembling a brand quick guide to ensure consistency across all conference materials.