In this ongoing project, I am spearheading the marketing and business strategy for SurfTrak, a cutting-edge portable system and app designed to track surfing data. From brand development to go-to-market planning, I am shaping the company’s identity and positioning it for success. My work includes crafting a compelling brand narrative, designing marketing materials, and executing digital campaigns to generate awareness and attract early adopters. Additionally, I am developing strategic partnerships and refining the business model to ensure long-term growth and scalability in the surf tech industry
